Registered Psychologist, Executive Coach, Leadership Specialist

Developing leaders, unlocking purpose, facilitating change.

Ana Loback is a registered occupational psychologist, senior executive coach and international speaker who specialises in leadership. She helps leaders and teams unlock purpose and meaning, build great work cultures and develop people. 

With 15 years of consulting experience in leadership and organisational development across international environments, and over 10,000 hours of coaching and advising C-suite executives and leadership teams from some of the largest organisations in the world, including the world leaders in luxury, beauty, FMCG, banking & finance, tech, government and not-for-profit.

Areas of Practice


Executive Coaching

Individual executive coaching provides a personalised development approach that can facilitate awareness, discover strengths, unlock strategic thinking and create action plans. Ana has over 10,000 hours of coaching both individual leaders and leadership teams, helping to unlock leadership excellence, facilitate leadership transitions and create engagement, collaboration and trust.


Learning Programmes

Ana has designed and delivered hundreds of leadership programmes, masterclasses and learning experiences focused on applying insights from science into the workplace, to equip executives and teams with knowledge and tools for navigating change and creating positive and high-performing cultures. 


Keynote Speaking

Drawing on her extensive training in psychology, leadership and communication, and her background in journalism, TV and broadcasting, Ana’s keynotes are not only deeply insightful and grounded in robust scientific research and evidence, but also engaging and applicable. Topics include the psychology of leadership, organisational culture, people development, engagement and motivation, communication and impact, collaboration, cross-cultural communication, resilience and wellbeing at work,


“What you believe in has huge power over you, but you have huge power over what you believe in.”

Get in Touch

info@loback.com